Jezebel Filmwork’s mission is to create projects that inspire, empower, counter stereotypes, develop balanced images, bring relevant stories to people, places and issues deemed irrelevant by gate-keepers in the powerful mediums of video/film. Jezebel respects multi-culturalism and embraces diversity, and has no qualms about bringing the beauty of these elements back to film. With an attitude of gratitude — Color, Culture and Consciousness are at the core of Jezebel’s mission to create quality projects. Big or small we take pride in our productions and welcome new challenges.
THINGS THAT MAY YOU GO ‘HMMM’ ABOUT JEZEBEL:
The meaning of Jezebel is constantly evolving …
The mere mention of the word brings up visions of a sexually immoral, shameless and promiscuous woman. In biblical times, Jezebel (lz-ba’al) was a Phoenician princess and later, queen to King Ahab of Israel. She was reputed to be a force to be reckoned with – the power behind the throne. The nobility of the name disappeared when Christian doctrine later defined her as a fallen woman, an evil heathen and a sinner. Believe it or not, Hannibal the Great, born around the middle of the third century BC, is a descendant of the famous queen. For all we know his genius as a military strategist may have been passed down her genetic line.
The 1938 commercial film “Jezebel” featured Hollywood actress Betty Davis playing the role of a head-strong, spoiled southern belle. But the hyper-sexual identity of Jezebel never went away. Forty years later, filmmakers and writers wanting to convey the archetype, created alluring, lewd, exotic and seductive characters and for added emphasis directed Black women to those roles. It became the stereotypical go-to film role for Black women who had, since slavery, been carriers of this negative meaning in popular culture. But for a few exceptions, post 70s film culture has portrayed Black women as concubines, hyper-sexual whores and Jezebel’s newest incarnation, straight-up bad girls or video vixen.
Jezebel Filmworks gives credence to the theory of Sankofa* and the relevance to stories beckoning to be told. The company redefines perceptions about this much maligned archetype by returning Jezebel to her rightful place as an empowering multifaceted force that brings light and truth. Along the way we continue to produce socially and culturally responsible content – documentaries, bio-pics, shorts and videos. Infotainment, education, music, culture, travel, adventure, and history continue to be peak areas of interest.
*Sankofa, from the region of Ghana, West Africa, an Akan word that
means in order to move forward you must go back and study the past